Brand Image was an immersive journey into understanding how companies create, manage, and evolve their visual and emotional identities in a competitive marketplace. Our primary project involved developing a comprehensive brand repositioning strategy for a local business, where we conducted in-depth market research, analyzed consumer perceptions, and crafted a strategic approach to transform the brand’s image. Through case studies of iconic brands like Apple and Miu Miu, we learned how visual identity, messaging, and emotional storytelling combine to create powerful brand narratives that resonate with consumers. The course challenged me to think beyond traditional marketing by understanding how every visual and communication element contributes to a brand’s overall perception and emotional connection with its audience. We developed a hands-on brand audit project that dissected a company’s visual language, from logo design and color psychology to social media presence and customer touchpoints. By the end of the semester, I had gained a sophisticated understanding of how brands strategically construct their image, transforming from a passive consumer to a critical analyst of visual and emotional brand communication.
