Tag: Emdadul Hassan
Businesses are successful who execute their advertisement efficiently in todayâs competitions and thinking. Many advertisers implement a well-developed rhetorical advertisement/commercial to stick out from the competition.
An example of a slogan everyone is familiar with is âIâm Loving Itâ from McDonalds. The âPop Chipâ advertisement above has all three ethos, Pathos, and Logos. But the interesting fact here I am going to explore how creatively they persuade the actual message.
https://docs.google.com/document/d/195P9nia_jaERWhTmyRXQhtMiiCWNJ2o8_BT6WnDksIg/edit
McLuhan stated the media âextensions of manâ because of each increase in the range and power of one part of the human body. The effect of modification of consciousness by altering the ratio between the various senses and faculties.
McLuhanâs writing spotted the media is anything that extends our capabilities as humans with in a simple Lets draw a quick example, shopping is no more only physical, you can go online and choose what you want, you can see photos, check the description, detail and also can change your order, if required.
My highlighting points are here, the product was produced with the help of a machine using a human, using a camera to take photos, using websites, phone or email to sell, business operations, marketing, promotions and finally deliver to your door with the help of a human who use technology to track your address to reach out properly. Today, in all cases, technologies become the exertions of man.
McLuhanâs own word reflects that âAny extension, whether of skin, hand, or foot, affects the psychic and social complex.â Any media that extends our capabilities can cause changes in how we can think and our interaction with one another.
McLuhanâs thoughts on media and humanity collectively proven all tools and technologies are using basically extend the ability of human in all contexts.
Creative people from all around the globe using technologies to create ideas, drawing or design or to share the work become easy and a piece of cake. Communication is the basic element of progress where technology lightens up everything as an extended part of human.
McLuhan expressed that each medium had a major impact upon our psyches, cultures, and institutions, and thus media were a major causal factor in the shaping of society, culture and history. We can see successful reflections around the world with coke-cola. Where a summer country like India or any country from Africa has a very different approach to their communication, promotion or design because of their psyches, culture, practice and history.
McLuhan argues that a âmessageâ is, âthe change of scale or pace or patternâ that a new invention or innovation âintroduces into human affairsâ. The theologist understood âmediumâ as a medium of communication in the broader perspective.
Media are channels through which information is transmitted or through which communication takes place. The relationship between Media and Information Technology in terms of books is not only a one-way relationship. Hard-copy, printed materials are in fact being promoted because of e-commerce on the internet.
The medium is the message. This is merely to say that the personal and social consequences of any medium, that is one of any extension of our-selves. The result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
check out google docs for notes and summary of the lesson.
https://docs.google.com/document/d/1JsZcmc9cndCz06btkzOMP37V_vp_V3YPJ3VeEZOzjts/edit
What role does technology play in shaping design?
This new world is where technology is open to all, taking advantage of computer-based software for design, digital printing, and online platforms, Sharing ideas, research, and connecting one to another. Undoubtedly, technology is one of the first factors in shaping design.
What distinguishes the field, or fields, of design from other creative occupations?
Designers work as problem solvers and communicators for their Clients to the original consumer. Creative designers’ have to research before creating a design and require a deep understanding of the product or service, the client’s requirements and finally, convey a clear message with an artistic way of communication tool to the target group. As an artist or creative, Creatives’ work is different, its require to communicate and connect people, carrying deep understanding, research work, and a solution maker for clients.
According to this author, what role should design play in society?
Author expressed design act like openmindness, neutrality and instead of emotion. 1900s artists from avant-garde disliked the old art style and identifyi it as a corruption to society. After peer review, I can tell the model of objectivity rather than subjectivity is important and the most advanced technology should drive the future design to play strong and impactful impressions.
What are the most urgent problems facing designers today?
In today’s world most of the problem occurs when a designer still trying to continue to champion the ideas of neutrality and objectivity. Modern era and technological improvement didn’t allow easily to achieve it. Practical design world is connected to the Client and original consumer. The role designer play like a think tank and try to put his ideas and vision to the design to connect easily, sometimes the client do not understand the big idea and require changes like like color shape and composition. If the designer have clear idea what he created and why? It become easy to explain and something nothing work because we work for clients. Meetup the deadline and getting expected result is also big challenge.
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