Tag: E H
McLuhan stated the media âextensions of manâ because of each increase in the range and power of one part of the human body. The effect of modification of consciousness by altering the ratio between the various senses and faculties.
McLuhanâs writing spotted the media is anything that extends our capabilities as humans with in a simple Lets draw a quick example, shopping is no more only physical, you can go online and choose what you want, you can see photos, check the description, detail and also can change your order, if required.
My highlighting points are here, the product was produced with the help of a machine using a human, using a camera to take photos, using websites, phone or email to sell, business operations, marketing, promotions and finally deliver to your door with the help of a human who use technology to track your address to reach out properly. Today, in all cases, technologies become the exertions of man.
McLuhanâs own word reflects that âAny extension, whether of skin, hand, or foot, affects the psychic and social complex.â Any media that extends our capabilities can cause changes in how we can think and our interaction with one another.
McLuhanâs thoughts on media and humanity collectively proven all tools and technologies are using basically extend the ability of human in all contexts.
Creative people from all around the globe using technologies to create ideas, drawing or design or to share the work become easy and a piece of cake. Communication is the basic element of progress where technology lightens up everything as an extended part of human.
McLuhan expressed that each medium had a major impact upon our psyches, cultures, and institutions, and thus media were a major causal factor in the shaping of society, culture and history. We can see successful reflections around the world with coke-cola. Where a summer country like India or any country from Africa has a very different approach to their communication, promotion or design because of their psyches, culture, practice and history.
McLuhan argues that a âmessageâ is, âthe change of scale or pace or patternâ that a new invention or innovation âintroduces into human affairsâ. The theologist understood âmediumâ as a medium of communication in the broader perspective.
Media are channels through which information is transmitted or through which communication takes place. The relationship between Media and Information Technology in terms of books is not only a one-way relationship. Hard-copy, printed materials are in fact being promoted because of e-commerce on the internet.
The medium is the message. This is merely to say that the personal and social consequences of any medium, that is one of any extension of our-selves. The result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
check out google docs for notes and summary of the lesson.
https://docs.google.com/document/d/1JsZcmc9cndCz06btkzOMP37V_vp_V3YPJ3VeEZOzjts/edit
Paul Rand, explained critically the mindset of a designer and work ethic in his writing. Paul put the focus to the logical point of view, that trigger a designer want to be appealing to the eye, but not every design will be successful.
Very similar to his works, just like IBM (1962) logo is widely celebrated and stands out of crowd but eventually his last created logo NEXT (1986) failed to create magic. Paul produced a single finished logo along with an elaborate book explaining the rationale behind it.
Jobs was delighted with the work but publicly is it that much appealing like the Apple logo? The answer is no, basically its not obvious to be successful all good designs.
Design industry allow the designers  to draw and design whatever they want to create or how to tell the story to sell ideas and the director decides if the design is suitable to pitch or shown to the client.
Creatives can create a statement by using a famous logo or a design to protest, building awareness by posters and road paintings or sarcastic graphic noble where harsh reality can be expressed in dark comedy.
Madeleine Morley explains clarify the main reasons for the absence of African Americans in the history of graphic design. Madeleine explains how the suppression of African Americans in the past and now might affect future graphic designers and artists.
A hypothesis can be sized up as the lack of opportunities presented to African-American designers. Joel Towers also believes that there is a lack of black role models in the industry, which discourages black students from considering this career path.
Typography as a Radical Act in an Industry Ever-dominated by White Men explores how dominant white fellows were back in the days in the design and typographic industry, and how a young black designer created a new movement to push more artists of color into the industry.
Design Gets More Diverse by Alice Rawsthorn. People of color have to work ten times harder than the other majority to get a scholarship or even to keep it.
Different ethnic backgrounds are emerging in the design field, also creating a uniqueness, cultural taste, color and combination to bring more versatile aesthetic value.
To make an effective design, one needs to be a method to the madness, that can present ideas effectively, serve its function while all being aesthetically pleasing.
The field of animation can be a great example of Josef Mullergridâs philosophy.
The challenge artists are left with, how to make a character look interesting while being limited to the clothing of that current time.
Artists are asking themselves questions to make a sound creative decision.
What color should the characterâs clothes be? or the personality and key feature.
The manifesto clarified, Bauhaus intended to achieve the unity of the crafts in serving architecture. Architects, painters, sculptors, all returning to being handicrafts. The spirit of the academy shut off the artist from the world of industry and handicraft and accordingly brought approximately his complete isolation from the community.
The artist enriched all the arts and crafts of a part in his own vocational life, and gained through actual practice as much adeptness and understanding as another worker began at the bottom and worked his way up. Unfortunately, the artist has been misled by the fatal and arrogant fallacy fostered by the state that art is a profession and can be mastered by study. That is completely wrong. Manual dexterity and the thorough knowledge of paintings as a necessary element for many creative efforts, whether by the people or the artists, can be taught and learned. For this art-proletariat, lulled into a dream of genius and enmeshed in inventive conceit. Being organized for the `profession` of architecture, painting, sculpture, or photograph artwork, without being given the equipment of a proper education. Which alone could have assured it of economic and esthetic independence. The amazing mass of those people fed upon fake hopes and educated as one-sided were condemned to a lifestyle of fruitless artistic activity.
The printerâs paintings are a part of the inspiration on which the brand new international could be built. One man invented printing with movable type, any other images; another screen printing, and stereotypes. Photography is the visual presentation can be optically apprehended. Typophoto is the visually most exact rendering of communication composed in type. The intervention of the photographic process has extended images to a new dimensionality and is recognized nowadays as total. In the future, every printing press will possess its own block-making plant, and it can be confidently said that the future of typographic methods lies with the photomechanical processes. Herbert, as an instructor at the Bauhaus, strove to revolutionize typography the use of alternative bureaucracy appropriate to machine-pushed present day society. It highlights advances made in typography in the 1920s and looks to a radical new destiny, effectively foreseeing the widespread reshaping of typography imposed by new media.
A pressured extrude in search of a âNew styleâ can only convey superficial, made through innovative typographers of the 1920s. The typographic material turned into discovered to have distinctive optical properties of its own, putting the spotlight specifically typographic expression. Only typographers of the typographic material, and itself.
Typography is a service art, more significantly a paid artwork. Not a fine artwork, however pure and elemental. The photograph designed nowadays appears to sense that the typographic means a wish for new excitement is in the air. âNew stylesâ were eagerly awaited. The truth that nothing new has developed in current decades, a big question for today!
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