Reading Response 7 _CP

Is the concept of mainstream vs underground relevant in advertising of the 1950’s/1960’s and is it relevant today?

What is culture jamming?

Provide a visual example and description of early avant-garde culture jamming. 

Provide a visual example and description of culture jamming today. 

The concept of mainstream vs underground in advertising is definitely relevant still to this day. I especially believe that because of the internet it has not only been happening at a much faster rate, but because everyone is now connected there are more groups of people advertisers can appeal to. For example, we live in a society where a large group of people will consume content from what are now called “Influencers”. Brands of all sizes collaborate with influencers to promote their products to their fan bases and platforms. 

Culture jamming is when the underground satirically draws inspiration from mainstream to influence their design. 

There’s No Way Like The American Way

Louisville, Kentucky

1937 

This would be an example of early Avant garde culture jamming.

This would be an example of culture jamming today.