Its solution was to focus efforts of design on education and public service tasks that promoted the betterment of society. The designers propose a reversal of priorities in favor of more useful, lasting, and democratic forms of communication – a mind-shift away from product marketing and toward the exploration and production of a new meaning. They feel that their talents and skills should be towards helping society progress as we grow. It is also our responsibility as members of our industry to create positive changes within it. We must work to improve our stances on diversity, inclusion, working conditions, and employees’ mental health. Any party should deem failing to address these issues acceptable. We have a responsibility to bring awareness of the product and social issues that are affecting society.

They are rejecting prizes venture capital, profit, and scale over usefulness and resonance, demand a debilitating work-life imbalance of its workers; lack critical diversity in gender, race, and age; claim to solve problems but favor those of a superficial nature; treat consumers’ personal information as objects to be monetized instead of as personal property to be supported and protected, and refuse to address the need to reform policies affecting the jurisdiction and ownership of data. They are rejecting corporate goals for society’s needs.

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