Reading Response 9 – JD

Paul Rand “Good Design Is Good Will” 1987 from  Graphic Design Theory: Readings From the Field page 64-69 and Steven Heller “Underground Mainstream” in Design Observer 2008.

Joval Davis

Reading Response 9

Modernism and postmodernism both were important parts of design that brought a new age of design and changed how it is done. For modernism, it was the experimentation in the arts which allowed new ways of doing art to be born. Postmodernism, it was giving designers the freedom to design in any way they wanted to.
As stated, there were many changes brought about by modernism and postmodernism. It is also known that there were many elements of modernism that were brought to poster modernism. One was the use of multiple art styles and forms in the artwork to create new works of art. Another element was the idea of not having a single them within the art put multiple ones. Another element was the use of dark and light colors in the artwork to create it. Those were the elements from modernism that were used in post-modernist styles.
Postmodernism many elements of it are used today in design work. One is the use of text as an art element within the design. Like having the text look or placed in a certain way that fits with the design. Another element is the use of old art styles within new designs. Such as the use of the style of an old painting to help create a new artwork such as how the painting looks or the colors being used can be put inside a new design to help make it look newer. The final element is the freedom of the artist to express themselves in any way they want to. These are some of the elements that helped to make postmodernism what it is and are some of the elements that still exist today.
As with most things both modernism and postmodernism ended paving, the way for new art ages to begin. Modernism, lasted 10 years going from the 1950s and ending in the 1960s. Postmodernism started in 1970 and ended in 1990 lasting for 20 years. As of now, we are living in the contemporary age of art which was started in 1945. Contemporary art usually is about the ideas and concerns of the artist. But just like most ages of art both may be gone but both have left behind their ideas and principles of art for people to learn from and use if they see fit. Making so even if both these ages of the art have ended they still exist today.