COMD3504 - D063
It’s OKAY To Look
the ad I choose is an ad from the company easy Streets. The ad is from a 2020 campaign done by Sam Pratt, it is a very detailed exposing advertisement and I wanted to decode the meaning and the linguistics behind it.
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Good so far, but add this:
Using semiotic terms, identify the signifiers and the signified.
Use the logic and terminology that Barthes uses in this text.
Include references to Saussure, Peirce, and Hall’s theories
You state that “we can see the linguistic message and the denotation ” but you don’t tell us what they are.
“This is a way to use the semiotic theory, understating how to use different signs to convey a message and studying how signs are used to convey meaning and shape our perceptions of life and reality. ”
Your assignment is to tell us what these signs convey.