Reading Response 8 EH

McLuhan stated the media “extensions of man” because of each increase in the range and power of one part of the human body. The effect of modification of consciousness by altering the ratio between the various senses and faculties.

McLuhan’s writing spotted the media is anything that extends our capabilities as humans with in a simple Lets draw a quick example, shopping is no more only physical, you can go online and choose what you want, you can see photos, check the description, detail and also can change your order, if required.

My highlighting points are here, the product was produced with the help of a machine using a human, using a camera to take photos, using websites, phone or email to sell, business operations, marketing, promotions and finally deliver to your door with the help of a human who use technology to track your address to reach out properly. Today, in all cases, technologies become the exertions of man.

McLuhan’s own word reflects that “Any extension, whether of skin, hand, or foot, affects the psychic and social complex.” Any media that extends our capabilities can cause changes in how we can think and our interaction with one another.

McLuhan’s thoughts on media and humanity collectively proven all tools and technologies are using basically extend the ability of human in all contexts.

Creative people from all around the globe using technologies to create ideas, drawing or design or to share the work become easy and a piece of cake. Communication is the basic element of progress where technology lightens up everything as an extended part of human.

McLuhan expressed that each medium had a major impact upon our psyches, cultures, and institutions, and thus media were a major causal factor in the shaping of society, culture and history. We can see successful reflections around the world with coke-cola. Where a summer country like India or any country from Africa has a very different approach to their communication, promotion or design because of their psyches, culture, practice and history.

McLuhan argues that a “message” is, “the change of scale or pace or pattern” that a new invention or innovation “introduces into human affairs”. The theologist understood “medium” as a medium of communication in the broader perspective.

Media are channels through which information is transmitted or through which communication takes place. The relationship between Media and Information Technology in terms of books is not only a one-way relationship. Hard-copy, printed materials are in fact being promoted because of e-commerce on the internet.

The medium is the message. This is merely to say that the personal and social consequences of any medium, that is one of any extension of our-selves. The result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

check out google docs for notes and summary of the lesson.

https://docs.google.com/document/d/1JsZcmc9cndCz06btkzOMP37V_vp_V3YPJ3VeEZOzjts/edit