Reading Response 8 – RR

I think the main idea behind “the medium is the message” is that the medium through which they carry the content plays a pivotal role in the way we perceived it. We use this with words today, in the way we get our information compared to how we got it in the past. Having an understanding is a way for people to create, interact and come up with new ideas. Artists and designers can do their best to provide their communities with joy, interaction, and empowerment through creativity, but must also be thoughtful of the political, economic, and social systems. Artists and designers must be creative in finding alternative forms of medium to get ideas and message across different platforms. Since every message is important, the content of which it carried the medium is important for the message to reach its audience. In the McLuhan, “The medium is the message” “because it is the medium that shapes and controls the scale and form of human connection and action.” As designers, we have a clear understanding and duty to provide our viewers with content that will bring awareness to what’s going on in the community and the world that we live. By using the different media outlet, we are using the medium as a substance through which any material can travel. Thus, we can get our message across the medium.