Paul Rand, explained critically the mindset of a designer and work ethic in his writing. Paul put the focus to the logical point of view, that trigger a designer want to be appealing to the eye, but not every design will be successful.
Very similar to his works, just like IBM (1962) logo is widely celebrated and stands out of crowd but eventually his last created logo NEXT (1986) failed to create magic. Paul produced a single finished logo along with an elaborate book explaining the rationale behind it.
Jobs was delighted with the work but publicly is it that much appealing like the Apple logo? The answer is no, basically its not obvious to be successful all good designs.
Design industry allow the designers to draw and design whatever they want to create or how to tell the story to sell ideas and the director decides if the design is suitable to pitch or shown to the client.
Creatives can create a statement by using a famous logo or a design to protest, building awareness by posters and road paintings or sarcastic graphic noble where harsh reality can be expressed in dark comedy.
You have 113 words total. Assignment asks for: In your Research Journal, write a draft of your 200-word response. Check for grammar and spelling errors. Use the word count tool. Find some visual examples to supplement your reading response. Post your response on OpenLab.
The response is not a report, rather your “response” to the reading.