I think this is a great example of expressive lettering. The letters themself have great movement and expression because of the calligraphy style it has. Also, the words are encapsulated in the coca cola bottle, which tells you what coca cola is. The lettering is very illustrative even the ‘C’ going through the L in Cola, is very illustrative.
A foundation course in typography with emphasis on using type in industry related applications from print to interactive. Students will be introduced to principles of type design and terminology
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Ursula C. Schwerin Library New York City College of Technology, C.U.N.Y 300 Jay Street, Library Building - 4th Floor
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