Prof. M. Brown | COMD1127 - E038 | Fall 2022

Germain_Patricia_Siegler

I really enjoyed watching the video detailing Bonnie Siegler’s journey through graphic design. Her story about contracts and standing firm in your business practices really resonated with me. I also am a big fan of the rebranding she did for Brooklyn Public Library. I thought the press assuming she spelled BKLYN wrong was hilarious and a clear sign that Bonnie Siegler knew her client well and knew that the nickname for Brooklyn that all Ny’ers know from childhood would make a clear statement for such a NY institution. I appreciated her advice about reaching out and getting your dream job.

1 Comment

  1. Prof. Mary Brown

    Yes, knowing your client is extremely important. Taking a little of a risk can be a good thing sometimes. I’m glad the client didn’t listen the naysayers.

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