Class Info

  • Meeting Info: via ZOOM


  • First Quiz which will be taken on Blackboard while on zoom. I will be present to  answer questions.
  • Is an Apple Really Red? Color Theory and Color Interactions


To teach students the basics of color science and theory and show how the theory is applied in the industry in the Creative Cloud software and in OS system software and other industry design tools. Students will learn the difference between the additive (RGB) and subtractive color space (CMYK) as well as be introduced to the Pantone Matching System. (PMS) for color. They will also learn appropriate terminology for describing color schemes in graphic design such as warm and cool, monochromatic, complementary, and analogous.


We will take your first quiz at the beginning of class.

Let’s begin class answering this simple question: What color is this bag below, which is for sale at a local Brooklyn retailer?

What color do you see as the dominant color in this bag?

Please post your color description in the chat.

Now, all of you should take the Xrite color challenge.

GTI Color Rendition Demonstrator Video

Now, we are going to listen to first part of a podcast from RadioLab, a NPR Science, all about color called Ripping the Rainbow a New One.

Screen Shot 2016-03-08 at 12.04.30 PM
A mantis shrimp, the creature which sees the most colors on the planet

Newton’s experiments were key milestones in understanding the science behind color. If you like, try to replicate his experiment at home.

Now, let’s take a look at this slide show on color.

Now, let’s take a look at Josef Aber’s classic text, The Interaction of Color and then look at the PDF below which illustrates how Alber’s principles can play out in a brochure design.


To-Do After Class

See Assignments/ Week Six for homework