KJUS is a Swiss sportswear brand , specializing in ski and golf attire. They are a family owned, business which was launched by Lasse Kjus and Didi Serena (Kjus.com, 2020). Kjus is a Norwegian, former Ski Olympian and Serena is a Swiss, entrepreneur. The KJUS brand is marketed on a basis of mobility, ease, and technological innovation. The two founders had taken the ideals that had been used to develop golf apparel and applied those principles to skiwear. These aspects have allowed KJUS to lead the sportswear industry the past two decades. KJUS is located in Hunenberg, Switzerland.