Class Info

  • Date: Week 05
  • Meeting Info: Login into ZOOM for Weekly LIVE class sessions.

To-Do Before Class

  • Reading:
  • DRM: Design Creates Value + Research Strategies And Tactics (pgs. 28-43, 48-64)
  • Marketing Research; Surveys and Questionnaires (pgs. 66-73)
  • Personas – KWLH Tables (pgs. 90-117)

Complete Week 4 Reading Quiz

Continue to explore your topic.

Areas to help in your research:

  • What areas of your topic do you need to empathize with?
  • What types of research should you do?
  • Are you planning to design FOR a specific group or WITH a specific group, why?
  • What “tactics” are most relevant for your topic?
  • Find co-creators / partnership to interview and gain insight from.

Share finding next class.

Topic

  • Strategy/Tactics: Understanding Your Audience
  • Strategy/Tactics: Insight Statements
  • Creating a persona and how it’s used

Objectives

  • Build and expand your design research capabilities.
  • Explore ways to include more or yourself and community into your creative work.
  • Understanding the role of design research.
  • Build better design techniques and practices.
  • Explore tools/ways to exercise your creativity.

Lecture

https://youtu.be/L8VJhtFZSyY

Activities

Breakouts for Offline:

  • Exercise: KWHL Tables
  • Breakout: Insight Statements
  • Breakout: How Might We
  • Breakout: Create a Concept (for use during weeks 6 through 15)

To-Do After Class

Reading:
– DRM: Chapter 2, Visual Exploration (pgs. 92-101)

– Chapter 3, Research Summary and Creative Briefs (pgs. 126-130) VERY IMPORTANT

– Chapter 4, Project Spotlights; Wheels 4 Water (pgs. 180-185) (refresh yourself on Promise: pgs. 142-147 and Know Sugar: pgs. 174-179)

Clarify your problem, create preliminary insight statements (at least three) and be ready to share in class.

InsightStatement_editableworksheetDownload

Read new project spotlight and refresh yourself on the past 2:

  • Pick one and create a small creative brief following the examples on page 128 in DRM

Share findings next class.

Upload for Process book Check-in for Week 5

Sample of Design Studio projects will be posted on a separate page. Link to come.

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