Class Info

  • Date: Week 04
  • Meeting Info: Login into ZOOM for Weekly LIVE class sessions.

To-Do Before Class

From the chapter reading and one (1) of the case studies, bring in AT LEAST ONE question or comment you want to explore OR get more clarification on.

Begin to explore your topic.

  • Select an issue/topic you want to share within our theme of civic and community engagement.
  • What do you see as the problem?
  • Why is this topic important?
  • What data can you find to support your assumption?

Share findings next class.

Topic

  • Review of Empathy and it’s importance
  • Understanding primary and secondary research
  • Discovering Ethnography and Various Research Tactics

Objectives

  • Build and expand your design research capabilities.
  • Explore ways to include more or yourself and community into your creative work.
  • Understanding the role of design research.
  • Build better design techniques and practices.
  • Explore tools/ways to exercise your creativity.

Lecture

Activities

Class exercises using Miro:

  • Exercise: Who Are We Talking To
  • Breakout: Insight Statement + How Might We
  • Breakout: Creative Briefs

To-Do After Class

  • Reading: Designer’s Research Manual (DRM)
    – Design Creates Value + Research Strategies & Tactics (pgs. 28-43, 48-64)
    – Marketing Research; Surveys and Questionnaires (pgs. 66-73)
    – Personas – KWLH Tables (pgs. 90-117)
  • Complete Week 4 Reading Quiz

Continue to explore your topic.

Areas to help in your research:

  • What areas of your topic do you need to empathize with?
  • What types of research should you do?
  • Are you planning to design FOR a specific group or WITH a specific group, why?
  • What “tactics” are most relevant for your topic?
  • Find co-creators / partnership to interview and gain insight from.

Share finding next class.

Print this page