Week 4: Reading Quiz

DS3701_OL75_Week 4: Reading Quiz

Name
First Last
1. What is formative research?
2. What's applied research and what does it help do?
3. Unstructured interviews conducted in a location related to how a person will use a design piece is called?
- competitor profiling
- communication audit
- contextual inquiry
- ethnography
4. In the strategy of marketing research, what tactics are NOT used to implement this type of strategy?
- demographics + psychographics
- cold calls
- focus groups
5. What are personas and what can they do?

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The OpenLab at City Tech:A place to learn, work, and share

DS3701_OL75_Week 4: Reading Quiz

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