Prof. Cheng
ARTH1100

Photography has become an essential part of everybody’s life. Cameras are everywhere around us, from phones to laptops to drones and even gaming consoles. Photography and social media have become inseparable especially in the last decade with the rise of Facebook, Instagram, and Snapchat. The food industry, just like every other industry, has realized that using social media as a marketing tool is indeed a brilliant idea. As humans we are naturally inclined towards beautiful things, therefore, seeing beautiful pictures of food will definitely make us want to try it.

Most of my friends love taking pictures of food but I must admit it can get annoying at times because then I have to go and try that food myself. Often times the food looks better than it tastes, some restaurants tend to focus more on the aesthetic aspect than on the actual quality of the food.

I used to work as a barista at 1982 café in Brooklyn, and I can confirm the statement “Even restaurants are designing their menus and decor to encourage the use of social media” the owner literally hired somebody to make the place look like an 1800’s European bar, and although the costumers LOVED the coffee, they were astonished by the interior design and complemented the place as much as they complimented the coffee. New Fork City is definitely an amazing and innovative business idea and it is every teenager’s dream job.

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