Topic: Define what you intend to communicate. What would be the intended use?Is it for an advertising campaign, a public service announcement, an editorial piece, a narrative, a design driven study?

My topic is alcohol, preferably Patron Tequila. The intended use would be to make an advertising campaign using the photos I shoot. I could also make an editorial piece which leans more towards my major in graphic design but I wanted to expand and try something different. But I might still make an editorial version just for fun if need be.

Subject Matter: Literally what will you shoot?

I plan to shoot a bottle of patron and a martini glass filled with water. I will have garnishes such as salt, lime, and a shot glass.

Style: What will it look like? How will you use photographic style to communicate emotion and point of view? Find at least one example and include at least one image with your description.

Since its going to be used for advertising purposes its important for the product label to be seen and legible. Only 3 out of 6 will be well lit. But the other 3 I want it to be darker and look more dynamic.

Lighting: how will you light your project?

My project will be back lit with continuous light.

Props: What will you add to the scene to bring out your intended meaning? What purpose will it serve in your portfolio? Do you want to highlight your conceptual thinking, your design sense, your lighting skills?

I will add props so that its more to play around with than just a bottle. The purpose it will serve is to help give me more advertising rather than publications and product branding. I would like to highlight all three because as a designer who needs stock images to make the ads or graphics, I find it great to say hey I took these photos and understood what type of lighting and angle I was going for. Anyone can find a image on google and take it and make something out of it but to say hey I took this made it from scratch is all the more rewarding and makes me more qualified for future jobs.