Adobe use these virtual events to showcase and promote their products to other businesses and clients using the internet and across mobile devices such as phones, tablets and computers to reach their customers.

Throughout the event Adobe experience cloud products such as Adobe campaign, real-time CDP, analytics and other products are used to better understand their customers and gather information to better place their products and services to the right customers needs and the various businesses needs. Using Adobe products ensures the experience is the same across all devices and similar to going to a store with the digital touch. The digital touch is the ability to personalize the whole shopping experience to their needs.

Whether it is products or services or planning a trip or working remotely from home or on the road the digital experience is similar and meets their specific needs.

On March 15th, Adobe had a digital conference event called Keynote: Make the Digital Economy Personal. The event talked and showed how using Adobe digital products to help other businesses reach their customers digitally and effectively. During the event, the people who spoke explained how COVID played a big part in why businesses such as themselves are transitioning to digital marketing since the switching to work from home has been required and in high demand. during the times we’re living in now which I have to agree with to a certain degree. Everybody who is currently working in the comfort of their homes need to make it much better place to get work done. Working from home remotely allows the workers to have more time for themselves to do whatever they have to do such as spending time with the kids, doing errands, and also doing side gigs if they have a side gig. Also at the event, certain individuals have participated. During the event participants like Ryan Reynolds, Nike, American Red Cross, and more shared their experiences dealing with their own business and customers using digital experience to economy deal with the changes.
In conclusion, even though I didn’t expect this event to talk about economics digitally rather than talking about improving the programs.  Since I am a user and a fan of Abode programs, I don’t mind the fact that we are talking about this topic especially in these times where everybody is following that trend of using the internet and the economics and value of digital experience to their customers.