An OER for BUF 3400 E-commerce & Global Marketing
Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.
CHAPTER 12:
In this chapter, you will learn:
-How to identify benefits and estimate costs of online business initiatives
-How online business startups are evaluated and financed
-When and how to outsource online business initiative development
-How to manage and staff electronic commerce implementations
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