An OER for BUF 3400 E-commerce & Global Marketing
Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.
CHAPTER 11:
In this chapter, you will learn:
-What the most common online payment systems are and how they function
-How payment cards are used in online retail transactions
-What stored-value cards are and how they are used in electronic commerce
-What challenges and opportunities are presented by the use of digital cash
-How digital wallets facilitate online transactions through computers and mobile devices
-How the banking industry uses Internet technologies
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