BUF 3400, E-commerce & Global Marketing:
During this course, students will discover the fundamental concepts of electronic commerce and understand how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry.
In real time, students will examine the impact and changes of e-Commerce in the business of fashion, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.
- Downloadable excerpts from textbooks/course materials.
- Additional course materials related to in-class discussions including: videos, film, current trade publication articles.
- Study guides to exams and quizes.