An OER for BUF 3400 E-commerce & Global Marketing

Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.