WEEK 7: Social Networking, Mobile Commerce, and Online Auctions

CHAPTER 6:

In this chapter, you will learn:
– How social networking emerged from virtual communities

-How social networking Web sites earn revenue

-How companies use social networking tools in online business activities

-About mobile technologies that are now used to do business online

-How auctions and auction-related businesses are conducted online

READING MATERIAL

Read the below article from Women’s Wear Daily about connecting virtual retailers with their consumers.

Think Tank: Savage x Fenty and Fabletics Drive E-commerce Success With Hyper Personalization