E-commerce & Global Marketing

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E-commerce & Global Marketing
This Course is OPEN.
Department
Business
Course Code
Semester / Year
Fall 2019
Course Description

Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.

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WEEK 6: Business-to-Business Activities: Improving Efficiency and Reducing Costs

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WEEK 5: Marketing on The Web

CHAPTER 4: In this chapter, you will learn: -How firms use product-based and customer-based […] See MoreWEEK 5: Marketing on The Web

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