An OER for BUF 3400 E-commerce & Global Marketing
Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.
CHAPTER 8:
In this chapter, you will learn:
-How a Web server performs its basic functions
-What operating system and server software is used on Web servers
-How to identify and manage e-mail and spam control issues
-How commonly used Internet and Web site utility programs work
-What hardware online businesses use to power their Web sites
-How cloud computing and content delivery networks are providing new Web infrastructure
CHAPTER 7:
In this chapter, you will learn:
– How the legal environment affects electronic commerce activities
-What elements combine to form an online business contract
-When copyright, patent, and trademark laws govern the use of intellectual property online
-How the Internet has opened doors for online crime, terrorism, and warfare
-What ethics issues arise for companies conducting electronic commerce
-Ways to resolve conflicts between companies’ desire to collect and use their customers’ data and the privacy rights of those customers
-How taxes are levied on electronic commerce activities
TO BE DISCUSSED:
Outlines for the e-Commerce Research Project
CHAPTER 6:
In this chapter, you will learn:
– How social networking emerged from virtual communities
-How social networking Web sites earn revenue
-How companies use social networking tools in online business activities
-About mobile technologies that are now used to do business online
-How auctions and auction-related businesses are conducted online
READING MATERIAL
Read the below article from Women’s Wear Daily about connecting virtual retailers with their consumers.
Think Tank: Savage x Fenty and Fabletics Drive E-commerce Success With Hyper Personalization
CHAPTER 5:
In this chapter, you will learn:
-How businesses use the Internet to improve purchasing, logistics, and other support activities
-How the Internet facilitates the implementation of outsourcing and offshoring business strategies
-How electronic data interchange works and how it has evolved using Internet technologies
-What supply chain management is and how businesses are using Internet technologies to improve it
-How the various types of online business marketplaces operate to make B2B transactions easier and more efficient
READING MATERIAL
Read the below article from Business of Fashion and be prepared to discuss how the mentioned technologies are advancing the retail experience for the customer and internal business.
5 Technologies Transforming Retail in 2018 _ Fashion-Tech _ BoF
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