An OER for BUF 3400 E-commerce & Global Marketing
Introduces students to the fundamental concepts of electronic commerce and how to analyze these concepts from both a business and technical standpoint with a particular emphasis on the fashion industry, specifically apparel and textile enterprises. It examines the impact of e-Commerce in the business world, including various alternative approaches to creating e-Commerce solutions. Topics covered include the history of e-Commerce and the development of the World Wide Web, e-Commerce tools and technologies, Internet advertising and marketing strategies and the legal, security and taxation issues critical to the success of any e-Commerce venture.
CHAPTER 8:
In this chapter, you will learn:
-How a Web server performs its basic functions
-What operating system and server software is used on Web servers
-How to identify and manage e-mail and spam control issues
-How commonly used Internet and Web site utility programs work
-What hardware online businesses use to power their Web sites
-How cloud computing and content delivery networks are providing new Web infrastructure
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
