Search Engine Land is a daily publication that covers all aspects of search marketing industry and is overseen by Matt McGee, the Editor-in-Chief. The site features an article about search engine optimization. The article provides an overview of search engines and how the operate. In doing so, discussed are the three major groups that make up a website: on-the-page SEO, off-the-page-SEO, and violations.

This article is relevant to the understanding of search engines and how they rank websites. It also provides an understanding of how to improve a website’s ranking.