Creating Instagram advertisements for NB’s tour was an overall abstract project. I was given a link and told the colors that he likes and sent to the computer. First, I was overwhelmed with all the information I thought needed to be included. The flyers were too wordy and boring. The next batch was less wordy but still not fun. Jordan’s notes were to make the flyer an event I would want to go to. This was not much help because I would rather go to an intimate event that requires no flyers, but I tried again. The problem was that I was trying to solve the wrong problem. This flyer is not about the event, it is about having an experience with a star! From that, a new fun fresh, and kind of fan-girlish approach was created.

Works in progress: