This week’s reading “Design Business and Ethics” by AIGA is very informative. This reading covered a lot of issues, principles and practices to adapt as a professional designer.
At my internship at Faculty Commons, I was told in the beginning of the training program that we should not use outside sources that we don’t have licensed to use. When we create deliverables for the project, we always make sure that we have the correct logo. For instance, I was assigned to create two flyers recently, and I needed to place three different logos at the bottom. One of the logos was too dark which did not work well with the background. The other two logos have both black and white versions, However, I knew that I could not change the color of the logo because it is illegal. At first, I contacted my team and my client, I was informed that they have a red color logo which might work well with the background. Once I placed the red logo in the flyer, I realized the red logo was too strong compared to the other two. Meanwhile, my supervisor suggested adding a white color bar at the bottom as a container for the logos. This idea worked well and the clients were very happy with the solution.
