Vanessa Ramirez

Article: How Next Level Design is Driving the Beer World by Veronica Mewees

After reading this article:

1. consider how YOUR label design is a visual calling card for the product.   Write a few sentences describing the intention of your label.
2. find a label design which uses illustration in a manner you find interesting, eye-catching and inspirational. 

(1) The name of beverage that I am designing is “Punishment'” created by the Arrogant Brewery. I want to create a label that gives you the first taste of the beer but not makes it boring for the consumer by letting them know everything about the product. This beer contains a variety of chili pepper, it is the special ingredient that no one knows unless they try it.

(2) I choose these illustrations from Partizan Brewery because they keep in mind the main message that represents the brewery’s identity and incorporates the beer’s name.