I’d have to say the one strategy that she uses for concept generation that relates to me the most is Step 3: Taking the source content seriously. I have to say that this one immediately reminded me of myself because my working process is pretty much the same way as she describes this step. If I am trying to come up with an idea or concept I would look at an image or a reading or something for a while and try to observe the smaller details and just let everything sink in over the next few hours while trying to come up with something unique. I also if I have the opportunity to would like to research and dive into as much detail and know as much as possible about what I just observed so I can know all the who? what? when? where? and why? so I can have a better idea of what the creator of the source material was thinking but it can also help me create my own ideas or inspirations as well.

How Next-Level Design Is Driving the Beer World
It’s interesting that more and then ones artist working and collaborating on a particular design label. By designing with different artist draws out the viewer attention to see an design that was made differently from the original or different idea. But over 4,000 Brewing Company competiting together with there design is a tough competition.

Reading 2: Jillian Tamaki on Idea generation
The strategy I like was Collect That Media because I attend to like some that might fit into my drawing or just to use for fun and draw it. So I attend to memorize it instead of taking a photo of it to save for later. So using collect that media helps me to photos that I like and save it for later use and try to draw it out or make my own in there style.