Assignment 4

Wesley De Jesus

ARTH 3311

Professor Trofimova

March 19, 2018

Assignment 4


What we learned in class is about the industrial revolution and how it affected Graphic design as a whole. The industrial revolution brought about technology that helped lower productions times and increase in development. Because of the increase in factories  and lowered production. Graphic designer’s were needed in order to help advertise the products they made. There was a graphic designer named William Carlson. It is said that he might have been the grandfather of type designs. Along with his heir and his two apprentices, Joseph Jackson and Thomas Cotteraeil. They helped develop different fonts and Technique. Their pupils also had developed their own fonts.

The relentless change that the industrial revolution brought also affected the printing press. The printing press that Bodoni and Baskerville used in the 1700s was similar to the one Gutenberg used. One of the improvements was done by Lord Charles Stanhope, what he did was construct a printing press that was made of cast iron. Later on John Walter II commissioned Koenig to build a double cylinder steam powered printing press. Years after this a printing presses was made that had a typewriter in it.

Up until this point people did pictorial images for newspaper by hand until the arrival of photography. It was invented by a man named Joseph Niepce. The potential of Photography to capture defining points of human history was refined by New York studio photographer Mathew Brady.  Another method that put pictures on advertisement was to the employment of wood engraving that started in the 1840s by Thomas Bewick.

Lithography was another development from this. It was invented by Bavarian author Aloys Senefelder between 1796 and 1798. This was made because Senefelder wanted a cheap way to to print his own work and it works by having grease-pencil writing and made into a relief printing. This was later expanded upon in boston with american chromolithography.  These helped to make large images.

After all these were made. During the nineteenth century, there was a large rise in letterpress and broadsheets and the lithography allowed for these to be made faster. And this lead to a rise and advertising and editorial designer, with more printing firms appearing with it first starting with New York printing firm in 1817.