Magalhaes_TH_101723

Paula Scher definitely has to be my favorite out of all. The text seems like it’s taken out of the time range of the 90’s to the 2000’s. Her work can either be edited to look almost organized but still disheveled while also creating works that are very sketchy and aesthetically pleasing in its ruggedness. Looking at her other works she makes very in-your-face designs that seem loud and colorful but also thin enough that if you separate individual lines you realize how much makes it all up. An example of this is her MAPS project. It’s said that she is one of the most influential designers, with good reason. She most often uses sans serif faces whose blocky and sometimes bold look flow well with her strong designs