I found this cosmetics tube that uses vertical type. It was very hard for me to find any items utilizing the type on a path tool. This cosmetic brand “COOLA” uses a vertical sans-serif typeface on all of their products. The type is still legible despite the direction of the text. The direction of the text gives all COOLA products a recognizable look when next to each other on a shelf. Overall, I think the use of the vertical typeface was successful.