I found this cosmetics tube that uses vertical type. It was very hard for me to find any items utilizing the type on a path tool. This cosmetic brand “COOLA” uses a vertical sans-serif typeface on all of their products. The type is still legible despite the direction of the text. The direction of the text gives all COOLA products a recognizable look when next to each other on a shelf. Overall, I think the use of the vertical typeface was successful.
KEY INFO
Professor
Beth Tondreau (Mary-Elizabeth)
Email
mtondreau@citytech.cuny.edu
Office Hours
Tuesdays and Thursdays from 11:00am to 12:00pm, Pearl-116 (after class).
Course description
A foundation course in typography with emphasis on using type in industry-related applications from print to interactive. Students will be introduced to principles of type design and terminology
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Library Information
Ursula C. Schwerin Library
New York City College of Technology, C.U.N.Y
300 Jay Street, Library Building - 4th Floor
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This course is based on the following course(s):
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