I believe the first animation works for the word “uncomfortable”, while the poster falls short in comparison. In my eyes, the first animation worked better thanks to the words moving around so much. They scatter around uncontrollably as well as flipping upside down on some instances. This unawareness of where the letters are going next does make me feel uncomfortable a little. A principal that is used is the hierarchy of letters. For example in the second poster, the words are repetitive as well as repeating which makes it difficult to read and understand.