When I watch the animation by Michael Bierut his team at Pentagram. I found the design to be was legible. even with the constant and rotations of of the type. I fond it very excitingly unpredictable, very creative and lively. The use of expressive type being in one accord with the theme, made it very successful. As well as the poster. Some of the principles that we learned in class that are present in the poster was the flushed right paragraphing, the different weights and sizes of the text and lettering, and spacing. All of these were well executed in regards to the theme, contributing to the feeling of discomfort.