I Found my example on the back of a pack of pencils. It uses a serif font for the brand name but a sans serif font for the description of the product. I Believe they did this in order to make the descriptions as readable as possible. Maybe because the descriptions are smaller than the brand name so the serif font won’t be as readable at a smaller size. And also to allow the brand name to stand out as its in a different font.
KEY INFO
Professor
Beth Tondreau (Mary-Elizabeth)
Email
mtondreau@citytech.cuny.edu
Office Hours
Tuesdays and Thursdays from 11:00am to 12:00pm, Pearl-116 (after class).
Course description
A foundation course in typography with emphasis on using type in industry-related applications from print to interactive. Students will be introduced to principles of type design and terminology
Search this Course
Find Library Materials
Library Information
Ursula C. Schwerin Library
New York City College of Technology, C.U.N.Y
300 Jay Street, Library Building - 4th Floor
OpenLab Help
Sharing
Logged-in faculty members can clone this course. Learn More!
Acknowledgments
This course is based on the following course(s):
Leave a Reply