1. I don’t think this is an effective typeface for a fine jewelry company. I would suggest a sleek-looking modern or serif typeface instead of what the company currently utilizes (it looks like a bold version of Gastromond to me). Some fonts I would suggest are Bodoni or Baskerville. The one they are now using is hard to read and too bulky, making it look cheap.
  2. I think this is a high-end barbershop or salon. Maybe it could be a jewelry shop or boutique, but I think it is either a barbershop or salon.