1. I personally feel as think that the logo is effective due to it being very straight forward and easy to read. I know any customer that would want to find a jewelry store would see the sign and know clearly what kind of store it is. I can even see the type face being in more of a fancy font, like script, just based off of what they’re selling. The type face of the logo is bold enough just like and its simplicity straight forward.
  2. I can see this logo being for a bakery or a hair salon. Just based off the type face being more formal and welcoming, both stores would want to attract more customers by it being so.