Photo 01:

The font used for the title of the jewelry shop does not emulate any sense of elegance for the the high end goods it sells, due to the font’s round serifs and thick lines it does not convey the sense of regality or importance making it all feel off putting and out of place. I think the best font that could be used is Caslon, reason why is because it would make the title of the business standout with its sharp serifs and use of thin and thick strokes unlike standard fonts like Times Roman but is still legible.

Photo 02:

Based on the hexagon on the the back of the script font I would assume that is a bee keeping business since it gives an “old school well established business” and the hexagon reminds me of the inside of a bee hive.