Introduction
Why is social media and online retailing important for businesses today and what are the benefits?
The reason why I’m interested in this topic is because I plan to launch my own business and was researching on the methods that made other familiar businesses successful also as why others weren’t. Due to the growth of social media and technology in our generation I wanted to see how important social media is for a business success, specifically the fashion industry. This is a topic I’ve come across in my marketing class and also while searching for what topic to research for this annotated bibliography, it was the one that intrigued me the most. As there are a lot of successful businesses that aren’t using social media to promote themselves such as Primark but are they as successful as the one who are online and using social media Or have they dropped down?
In this research I expect to find the benefits of social media/ online retailing and how it can increase and plays a part in a business success as much as why it is better than other traditional methods that were used before the growth of social media and online retail, and a clear example of business who have been more successful due to social media and being online also how beneficial it is specially considering the pandemic we are still going on.
If I find answers that does not match my hypothesis while doing my research, I will firstly evaluate the information I’ve found and do further research on it then I’ll add the new information I’ve found and explain how it can still fit into my hypothesis and if it contradicts my hypothesis I’ll also do further research then re-evaluate my hypothesis and question as well as re-write it lastly I’ll write a new hypothesis taking into consideration the new information I’ve found.
Source Entry 1
Newberry, C. (2021, January 12). “23 Benefits of Social Media for Business”. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/social-media-for-business/
Smith, K. (2021, March 9). The Importance of Social Media in Business for Entrepreneurial Success. Digital Marketing Blog. https://www.lyfemarketing.com/blog/importance-social-media-business/
Source Entry 2
Hudson, M. (2018, December 26). “What Are the Pros and Cons of eCommerce and Selling Online?” The Balance Small Business. https://www.thebalancesmb.com/selling-online-retailing-storefront-alternatives-2890252
Source Entry 3
Popovic, K. (2015, May 13). 7 Reasons You Should Not Use Social Media For Business. Online Marketing Institute. https://www.onlinemarketinginstitute.org/blog/2015/05/7-reasons-you-should-not-use-social-media-for-business/
Conclusion
