After I graduated high school, I was watching an old formula race from the late 80s and that when I started to pay attention to the livery of the cars that had all over them “Marlboro”, “John Player Special”, “Benson and Hedges” and “Camel” all cigarette brands sponsoring the teams. Tobacco companies were using motorsports to advertise their products. But in 2006 Formula 1 stopped all tobacco advertisements so the first thing that came to my head was how are they advertising it now? And that’s how the question was born. How are modern tobacco companies targeting Bronx teens? While in high school I’d see students rush to the bathrooms, or wait till the teacher turns their back, so they can take a pull of their vape, as their friends giggle and glorify it. I thought nothing of this, until I understood that vapes contain tobacco. Then I saw the correlation between vapes, cigarettes and Tabacco companies. Maybe I was desensitized to it, maybe it was the new norm, maybe I knew it was not affecting me, so it did not matter to me. But I still wonder why teens are vaping. Do they not see the harm? Do they not realize they are becoming addicted? Do they not realize that it is the modern cigarette? Something many of them despised!!! I want to say it’s not their fault for becoming addicted to nicotine, although the reality is that I don’t even know if it’s their fault, or the fault of modern tobacco companies. This is why I’m conducting this annotated bibliography. I want to enlighten myself on this topic. While conducting this research I expect to find if tobacco companies are targeting Bronx teens, and if so, how are they doing it? What are their tactics? And how are they getting away with targeting minors?