Research is vital when coming up with concepts for new campaign ideas.I’ve been able to grasp analysis, and how to apply trends to my idea effectively to convey a message to the attended audience. Copywriting is not a skill I learned on the job. However, it is a skill I’ve had the chance to develop. Coming up with new and creative methods to show what HungerPass is about has allowed me to expand on my writing skills. During a meeting with the Art Director and my partner, I decided to pitch an idea to use sharp and witty words in order appeal to the crowd HungerPass desired. I went through many different variations of headlines, copy, I spent hours researching vocabulary and attempting to find the voice that would speak to the target.
