Omni-Channel Retailing

Today many businesses are operated in a retailing format, in which companies plan and research customers’ needs and competitors’ strategies in the market and then decide what to sell. For instance, Inc, continuously researches its competitors Alibaba and ebay and makes a plan to stay on the top in the online retailing market. In the following papers, Kim discusses how Amazon defends its position in the online retailing market.

Syllabus (BUF4500), Inc, Inc