Today, advertising is more significant than ever because in our global economy, it is sometimes the only way for companies to grow sales and set themselves apart from the competition. The Advertising course covered how to advertise to and communicate with customers in order to increase sales. Based on the lectures, the student group Beauty For All developed advertising for beauty products because beauty items are always welcomed by customers, especially women and its market is not yet saturated. At Beauty For All, Kim devoted most of her time to researching the beauty market and preparing/ managing the advertising budget.
