Visual Merchandising

Visual merchandising is the catching of a customer’s eyes through window and in-store displays, a fundamental marketing strategy, and directly as well as indirectly connected to a company’s sales growth. Amongst the many brands that are using visual merchandising as a strategy, our group selected to take a closer look at the unique store displays of the Italian brand Moschino. The results are presented below as the joint product of Kim and Taylor.

Syllabus (BUF 2230)