Media in the Digital Age

In Pavlik’s “Media in the Digital Age” he discusses how we’ve seen a shift in producers of content in not just one but several types of media, the World Wide Web is credited for this shift. It used to be that publishers acted as the “gate keepers” essentially only publishing what was in demand, this would ensure that they made a profit. Since the creation of the World Wide Web, the power is now at the finger tips of any one with Internet access. All you need is the desire to do so. A write can post there writings up without having to worry about with there publishers will say. A unsigned musician can easily put up songs for a broad range of people to listen too, and may even earn themselves a fan base in doing so. A non profit organization can put up video’s with little out of pocket cost and gain donations and volunteers. So weather its print, TV, or audio anyone can be a producer.