Looking back to the early 1900s, many great designers such as El Lissitzky, Aleksandr Rodchenko, Filippo Tommaso Marinetti and more had their own important task of design and art. They knew that reading from books or literature itself would adapt for the future which today we have posters, newspapers, magazines, etc. Technology has its own benefits for today’s designers and it has changed the way for how design and artwork are being produced. Compared today and the early 1920s, printers are advanced hardware that we can all have our hands on and produce our work in an instant. Compared to the early 1920s, you would have to go to a press printing facility to have your artwork printed for you by hand. Fare to say that “Engineers relaxed with art now—Artists relax with technology” stated by Aleksandr Rodchenko’s article, this emphasizes today’s workflow for designers adapting and accepting technology’s ability to produce and deliver their design to today’s society. I think towards the advantage of technology, today many books are being converted digitally and it can come to a point that books may not be able to reach to the nearest future if this keeps on going. This is a point where most designers like El Lissitzky, Ilya Ehrenburg and the others would disagree or disprove this process because books took an important role in society back in the early 1900s. Its production gave a unique form and function for how books are meant to be read. It had a cover with an essential design, a spine to merge the pages, and its manufacture was appreciated and successful at that time. One of the elements that remains relevant in the present is the template of a book or design posters in the early 1900s that applies to some platforms such as magazines, newspapers, etc. We see text that emphasizes its aspects, objects (shape) to organize or categorize information and color to visualize moods and variations. Looking at Aleksandr Rodchenko’s article, “Who We Are, Manifesto of the Constructivist Group ”, he mentions the distinction between working with technology and working with design. These two element may work well together but there are many artist that rely too much on technology that is becomes a problematic element, “This is—today—Technology is—the mortal enemy of art”, as Rodchenko stated in his article, technology can oppose art, limits creativity, leading to complexity, and more. We as artists have yet to learn how to properly use technology without conflict with art and to reassure that we only use it towards our advantage to complete our design.
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